Advertising Continue reading below 9. Compress images After resizing your images, the next step should be to compress them to reduce the file size again. This is another often overlooked step, with an infographic from Radware claiming that 45% (!) of the top 100 e-commerce sites do n't compress images. But optimizing your images can be an easy-to-use approach to quickly speed up load times, dramatically reducing the space and labor they require. There are a number of quick and free tools, like TinyJPG or Compressor.io, that can significantly reduce file sizes. The test below using Compressor.io resulted in a 73% reduction! Multiply that over all the images on your landing page and we're talking serious results.
Ways to Speed Up Page Load Time Before Your Leads Bounce 10. Deliver images with a CDN Still see a pattern here? Advertising hair masking service Continue reading below Delivering images with a content delivery network (or CDN) is like calling in reinforcements from servers located closer to your site visitors. This means it will try to use the closest ones first, using every trick in the book to reduce the time and effort needed to deliver content from the server to a user's browser. Popular ones like CloudFlare and MaxCDN can dramatically improve performance on highly visual sites. 11. External Hosting Another prudent option is to move large files, such as images, audio, or video completely off your servers and use an external hosting platform like Imgur for images or Wistia for videos.
Although we've already beaten the importance of image size to a metaphorical death, larger files like audio and video should almost always be hosted externally . This is essential, because the adoption of rich media is immense. It is predicted that 74% of internet traffic in 2017 will be video. Beyond performance issues, external hosting providers also offer additional benefits such as increased viewership or features that increase interactions and conversions. Advertising Continue reading below Conclusion 74% of people will leave a site if it doesn't load within five seconds. Which means that even if you leverage all the best practices in the world to get those conversions, people won't stick around long enough to see them.