MarTech Conference Series is the largest independent series of international events focused exclusively on marketing technology. The agenda is shaped only by what I believe to be the most relevant topics, presented candidly by speakers from all walks of life, with no bias towards any single vendor. I'll kick off the program on day one with a talk on the general state of the marketing technology industry , leading the way with the key trends we've

seen in marketing technology innovation and adoption this year - and what we are likely to see in 2017. Theresa Regli , Principal and Managing Partner of Real Story Group, will address 10 key myths that marketing technology vendors are spreading – and offer the accompanying reality for each. Come with a clearer view of the market and a more practical view of fax number list the opportunities available to you. Jeremy Waite - who gained a unique perspective having worked in cloud marketing divisions at Adobe, Salesforce and currently IBM - will discuss the differences between marketing clouds and what they

really mean to potential customers. It will showcase original research that has used machine learning to compare major enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. Steven Moody , Beachhead's founding partner, will describe an alternative architecture to mainstream marketing clouds - and share lessons he's learned from applying microservices design to building a complete marketing technology stack , minus the unicorns. Jason Heller ,